about me
Common sense, creativity, passion...
this is my approach to providing marketing consulting services.
Since 1995, I’ve been working with clients in public agencies, professional services, the pet industry, and beyond to provide simple, straightforward solutions to everyday marketing needs.
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I specialize in small to medium sized companies, because it allows me to develop rewarding professional relationships with the people, and a resulting shared enthusiasm about their business.
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The goal of my services is to help you develop powerful communication tools and programs that will enable your business to attract, satisfy, and maintain both new and existing customers.
work experience
volunteering
SEATTLE PUREBRED DOG RESCUE
KING COUNTY SOLID WASTE ADVISORY COMMITTEE (SWAC)
PETSHELTER NETWORK
(acquired by PetFinder)
CLARK COLLEGE TECHNICAL ADVISORY COMMITTEE
GREYHOME OLD GREYHOUND SANCTUARY
GREYHOUND PETS, INC.
GREYHOUND PETS OF AMERICA GREATER NORTHWEST
BULLSEYE RESCUE
FERAL CAT COALITION
PORTLAND AUDUBON SOCIETY
1995 - present
SINDELAR COMMUNICATIONS & MARKETING
Owner and Marketing Consultant
Initially founded in 1995 to provide consulting services to the architects, engineers, and contractors with whom I'd worked previously, my client base gradually expanded over the next two decades to include a broad range of public agencies, professional service businesses, product marketing, and non-profit organizations.
1989 - 1995
SRG PARTNERSHIP, PC
Architecture • Planning • Interiors
Director of Marketing / Associate
Oversaw all marketing tasks for a firm that grew from 28 to 48 staff during my tenure. Specific efforts included coordinating, writing, and crafting proposals / responses to RFQs and RFPs; strategizing, rehearsing, and preparing materials for interview presentations; creating brochures, flyers, project reports and direct mailers; coordinating the firm's participation in various industry and educational events; and creating a database to collect and manage all of the firm's project details, staff experience, and competitors.
1986 - 1989
EPITOPE, INC.
Biotechnology Manufacturer
Technical Writer, Regulatory Affairs
Interviewed, wrote, edited, and managed the company's library of Standard Operating Procedures; assisted the VP of Product Development in the creation of a clinical trial database, including data entry, analysis, and reporting; worked closely with the VP of Regulatory Affairs to produce the various stages of a 3-year proposal process for successful product approval by the FDA, including writing, graphic design, and marketing upon product approval.